Wednesday, June 25, 2008

Think Twice, Write Once

Shortly before we left for Washington I received an e-mail from a friend listing a bunch of unfortunately crafted URLs. In every case the company or entity involved had accurately embedded their name or function into the title of their website, but had not taken the necessary step backwards to see how the final product looked. I’d give you the references, but this is a family blog.

As we rolled along the Ohio turnpike on the trip east, I idly studied the cars and trucks around me. Da-da, there was a truck belonging to a company which picks up unwanted computers and electronic waste material and disposes of them. “When you’re done with IT, we’re just beginning.” Sounds good, but it translated to this.

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