Do you think this is a glass half full, or a glass half empty?
I’ve written about our local hardware store before. That time I was somewhat amazed by their merchandise.
Now I turn my attention to their marketing. I just received an e-mail from them containing the following paragraph:
Thanks for being one of our most valued customers. We appreciate your business during this past year and look forward to helping you turn your next to-do list into a "to-done" list.What a Sally Fields moment! They like me! They appreciate my business!
From your friends at Village Ace Hardware
Then I see this:
Hi Beryl Ament, as of 01/08/2010 you have 180 points. You only need 2500 points to earn a $5 Reward.
Anyone know anything about Marketing? Does that seem a good incentive?