Wednesday, January 13, 2010

Dear Ace Hardware

Do you think this is a glass half full, or a glass half empty?

I’ve written about our local hardware store before. That time I was somewhat amazed by their merchandise.

Now I turn my attention to their marketing. I just received an e-mail from them containing the following paragraph:

Thanks for being one of our most valued customers. We appreciate your business during this past year and look forward to helping you turn your next to-do list into a "to-done" list.

From your friends at Village Ace Hardware
What a Sally Fields moment! They like me! They appreciate my business!

Then I see this:

Hi Beryl Ament, as of 01/08/2010 you have 180 points. You only need 2500 points to earn a $5 Reward.

Anyone know anything about Marketing? Does that seem a good incentive?


Anonymous said...

No. I've no marketing background but it seems weak.

It reminds me of a loud-talker colleague when I was working in an office with cubicles in close quarters. He asked a woman on a date with the prefacatory remark that his other planned event had fallen through, so maybe she could go out with him?


Lucy said...

I think this is hilarious. Unless you get one point for every nail in a 250-count box of nails. That's 250 points. You're on your way!

Kelly @ Impowerage said...

I guess the points system works better for people who spend a lot of money at hardware stores like contractors and builders